Register your trade mark

As we take steps to disentangle ourselves from the EU and make our mark in the wider global economy this may be a good time to consider any brand recognition marks you may be using and give serious consideration to getting them registered.

There is a formal registration process linked to the gov.uk website, see https://www.gov.uk/how-to-register-a-trade-mark/apply

A summary of what you can and cannot register are set out below:

Your trade mark must be unique. It can include:

  • words
  • sounds
  • logos
  • colours
  • a combination of any of these

Your trade mark cannot:

  • be offensive, for example contain swear words or pornographic images
  • describe the goods or services it will relate to, for example the word ‘cotton’ cannot be a trade mark for a cotton textile company
  • be misleading, for example use the word ‘organic’ for goods that are not organic
  • be a 3-dimensional shape associated with your trade mark, for example use the shape of an egg for eggs
  • be too common and non-distinctive, for example be a simple statement like ‘we lead the way’
  • look too similar to state symbols like flags or hallmarks, based on World Intellectual Property Organization guidelines

It is advisable to search the trade marks’ database before you send your application to check if anyone has already registered an identical or similar trade mark for the same or similar goods or services.

You can ask the holder of an existing trade mark for permission to register yours. They must give you a ‘letter of consent’ – you must send this letter with your application.

Latest Blog
17
May

New Bill protects consumers access to cash

The new Financial Services and Markets Bill, announced during the recent Queen’...

Read More
12
May

Saving for a rainy day

The more draconian government interventions introduced to control the COVID outbreak ...

Read More
11
May

Elastic or inelastic?

Would demand for the products or services you sell vary with price increases or decre...

Read More
05
May

Investing to increase profits

The UK tax code has numerous reliefs and allowances that reduce tax when businesses i...

Read More