Winning new business is always positive, but before you commit to a new customer it is wise to carry out some checks. A little time spent at the start can save trouble later if the customer is unable, or unwilling, to pay. We often advise business owners to put a simple process in place for checking new customers.

1. Check who you are dealing with

Start by confirming the customer’s legal identity. If it is a company, search Companies House for free to check it is registered and still active. Make sure the person you are speaking with is authorised to place orders. If the customer is a sole trader or partnership, ask for basic details in writing so you know who is responsible.

2. Review their financial standing

A credit check can reveal whether the customer has a history of paying bills on time. For companies, filed accounts at Companies House can give a sense of size and stability. Trade references are also valuable, especially if the customer is asking for credit terms.

3. Be clear about terms and conditions

Before supplying goods or services, set out clear terms. These should cover payment dates, late payment charges, and what happens if there is a dispute. Using written contracts or standard terms gives both sides certainty. It also makes it easier to enforce your rights if payment problems arise.

4. Consider how much credit to offer

Even if the customer appears sound, it may be sensible to limit credit at the start. You can increase limits once they have shown a good payment record. Asking for deposits or stage payments reduces risk, especially for large orders.

5. Keep records of checks and agreements

Keep a simple file of all checks carried out, copies of contracts and any credit limits agreed. This helps if there are disputes later and shows that your business has acted responsibly.

6. Trust your instincts

Finally, listen to your instincts. If something feels wrong, take more time before agreeing to proceed. It is usually better to turn away a doubtful customer than to chase unpaid invoices.

Taking these steps helps protect cash flow, which is vital for every business. We can help design a straightforward customer acceptance process, so you can grow sales with greater confidence.